our Core Values are non-negotiable, and guide all aspects of our operations.

simple is beautiful.

Unnecessarily complicated strategies create confusion and become increasingly fragile.

We work to uncover the simplest possible solution without sacrificing function or sophistication.

independence matters.

With the investment strategies we implement for you, we do not receive commissions, trailers, or compensation from anywhere other than our clients.

Our only loyalty is to you.

This is not a standard practice in the financial services industry.

We believe it should be.

connection doesn’t scale.

Code is cool, but people are cooler. Some things should never be automated, such as human connection.

The mathematically optical choice isn’t always the right choice, that’s the power of human centered advice.

the first step